Small Businesses Benefit Greatly From Brochure Websites
Brochure Websites are similar to extended business cards in that they essentially only serve to introduce your company to a prospective client. They first became popular in the mid-2000s, when only having a five-page, business-oriented website. The Internet was relatively new, so we’re not building more elaborate websites such as phonebook entries yet. Instead, companies would create simple, informational brochures to give away to prospective customers. Brochure sites have evolved into much more than simply giving out brochures though; there are many different ways to organize and present them in order to maximize the amount of exposure your company has to its customers.
If you build your brochure website using standard templates available on the internet, then the only real difference you’ll notice is that you don’t have to use your company’s contact form anymore. This is where brochure websites come in handy – if you’re going to build a brochure website, then you should include a Contact Us page for your company’s main contact address and the details of any branches or locations it provides services to. If you don’t include one, then you’re missing a potentially powerful marketing tool. While some clients may still opt to call you on the telephone, most will find it easier to do business online, thanks to the power of the Internet.
Brochure Websites provide a great marketing option for small businesses because they are cost-effective, relatively easy to design, and print relatively quickly. This means that you can have a finished brochure website up and running in a matter of hours, rather than the months it might take for printed brochures to make the rounds through traditional advertising channels. Brochure websites also offer a lot of flexibility, since you can easily add new materials as needed. And the best thing about brochure websites is that the design can be changed to fit almost any branding needs you may have, which means that your marketing collateral can become almost as custom-designed as your company.