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Types of Brochure Printing


Types of Brochure Printing

A brochure is typically a written document that is folded into an envelope, booklet, or leaflet. Brochures have been around since the 15th century and are still widely used today. A typical full-color brochure will include the title of the company, names and addresses of directors and officers, business goals and objectives, and contact information. Brochures can contain any number of other important materials, such as financial statements, testimonials, management information, studies and surveys, mission and description statements, and a laundry list of services and special offers. Brochures are not only good for advertising a product or service, but they can also help customers decide if that product or service is right for them. A well-designed brochure, with compelling copy, will go a long way towards convincing someone that you are the right person or business for them.

Brochures can be produced in two different styles: tri-fold and single piece. A tri-fold brochure has three fold pages that flip open in the center of the brochure. A single piece brochure, on the other hand, is a single piece of paper folded into three sections, with each section folded over the previous section. In this manner, a single brochure, regardless of format, can hold the same information, including the summary information discussed above, that a tri-fold brochure could.

Brochures are often used as doorstops or as inserts in catalogs and marketing brochures, but there are many different pamphlet templates available to create any type of brochure. When choosing a template for your brochure, make sure it includes a brochure body and inside lining that matches your specific design. The material that is used to fold brochures can vary greatly, from heavy gusseted papers to lightweight but thick plastic. Many companies choose to use tri-fold or single fold versions for their brochures because they are easier to produce, but you can create brochures that are designed for nearly any medium by using a template.

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